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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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Think Entrepreneur, Think Male? Business Students' Assumptions About a Hypothetical Entrepreneur

IJEE Vol 4: 2006

Author(s): Emmeline de Pillis and Ofer Meilich

Abstract:
We used the Schein Descriptive Index to investigate the extent to which the stereotype of "entrepreneur" is male. Undergraduate business students rated a hypothetical male entrepreneur as similar to a gender-unspecified entrepreneur. A hypothetical female entrepreneur was rated as dissimilar to the male entrepreneur and to the unspecified entrepreneur. Two-thirds of participants given a description of a female entrepreneur recalled that entrepreneur as male. Four-fifths of those given a description of a male entrepreneur correctly recalled that entrepreneur as male.

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