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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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Are users the Next Entrepreneurs? A case Study on the Video Game Industry

IJEE Vol 6: Issue 2, 2008

Author(s): Thierry Burger-Helmchen and Claude Guittard (BETA, University Louis Pasteur, Strasbourg, France)

Abstract:
Knowledge based-entrepreneurial firms struggle to survive because they have to be
simultaneously entrepreneurial on several dimensions. Can these firms rely on users to achieve
sufficient efficiency in some entrepreneurial dimensions? To answer this question we drew on the
entrepreneurial theories of the firm and on the users/innovator literature. In this work we present the
plural entrepreneurship framework and then with a longitudinal case study of a mobile phone videogame
firm which relies on users to improve their games we show that the user can significantly
enhance the efficiency of the innovation of the firm. We also show that the other important
dimensions of the firm behavior (organization, business model) can be significantly improved by
the implication of users.

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