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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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Open Innovation: An Evolving Entrepreneurial Technique

IRE Vol 7: Issue 1, 2009 , Pages 81-94

Author(s): Patrick Mercer Reid (AstraZeneca)

Abstract:
As internet penetration continues to grow across the globe, the potential pool of skilled and talented individuals and organizations that can be contacted or engaged in a commercial or professional arrangement expands. This flexible pool of resources can be utilised via a variety of
methods and has been made more accessible by the growth of rich interactive media and social networking tools, which are frequently deployed both professionally and socially. This paper reviews the literature and recent uses of Open Innovation techniques which can facilitate corporate entrepreneurship. There is clear evidence to show that these techniques enable and accelerate entrepreneurial processes in addition to enabling greater agility in product and service development. The ability to access diversity and create new knowledge will be a key driver of success for many organizations and will support the development of entrepreneurial economies.

Keywords: corporate entrepreneurship, crowd sourcing, innovation, innovation brokers, open innovation.

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