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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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Kitty Hawk in the classroom: a simulation exercise for entrepreneurship education

IRE Vol 8: Issue 3, 2010

Author(s): Reg Litz (University of Manitoba, Canada), Dell Mc Stay (Bond University, Australia), Sergio Janczak (University of Western Ontario, Canada) and Carolyn Birmingham (Jackson State University, USA)

Abstract:
This paper presents a classroom exercise that seeks to encourage entrepreneurial creativity. Description of the exercise is followed by several suggestions for a post-exercise debriefing on the exercise’s relevance to creative and entrepreneurial behavior. We then present highlights of evaluation data from 430 students in the five different countries who participated in the exercise and then assessed its learning value. Results show students characterized by high entrepreneurial Intentions reported higher levels of perceived learning from the exercise, with perceived learning focusing on ‘learning to be more creative’ and ‘learning to pitch their creation’.

Keywords: Simulation, exercise, entrepreneurship, creativity

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