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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above. ISSN numbers: IJEE 1649-2269 and IRE 2009-2822
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Article #1517 - Vegetarian Gardens: Grow in Guyana or is the Grass Greener Elsewhere?
IRE Vol 13: Issue 3, 2015 (Published 24th September)
Author(s): Prescott C. Ensign (Wilfrid Laurier University, Canada) and Shawn Roy (General Dynamics Mission Systems, Canada)
Vegetarian Gardens Inc., a Guyana-based non-meat food products company is at a crossroads. While a sole proprietor has run the young venture successfully until now, the focal entrepreneur has ambitions to spread beyond a one-man show and beyond the current local market. This might include other locations in Guyana, a leap to the developed world, or perhaps more manageably to countries nearby or expand domestically. What resources would be necessary and how might expansion unfold?
Keywords: emerging markets, market entry and expansion, family enterprise, delegation and control
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