Senate Hall Academic Publishing


Click HERE for a sample entrepreneurship paper

NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

Publications & Abstracts below

Listed by: Cabells, EBSCO, ARC, Cranfield, and Thomson-Reuters’ Web of Science ESCI citations index

Frequency: 4 Issues + 1 Hard Copy per year 

Article #1522 - TEACHING NOTE: We Built It, Now Will They Come? bOK Systems Corp.

IRE Vol 13: Issue 4, 2015 (Published 17th December)

Author(s): Prescott C. Ensign (Wilfrid Laurier University, Canada) and Aydin Y. Mirzaee, (FluidReview by SurveyMonkey, Canada)

Abstract:
SYNOPSIS: bOK Systems Corp., a Canadian start-up based in Ottawa, Ontario, has successfully been able to develop and test its product in the market but is looking to ‘take it to the next level’ and increase the adoption of its service amongst the masses. The team is facing challenges such as a lack of time and money; if only Aydin Mirzaee and his venture team could devote their entire energy and attention to the company. Two of the main developers (Aydin’s brother Amin Mirzaee and Samuel Cormier Iijima) are full-time undergraduate students at McGill University, the other one (Pooya Eslamdoust) is studying at Humber College (see Case Appendix A). Aydin himself is a full-time employee at a large multinational telecommunications company—which is how the company is currently funded. It is October 2007 and the venture team has several dilemmas to work through. Among them, it is having trouble raising money for its venture partially because of the lacklustre investment climate in Canada and the competitive environment overall. The team is considering multiple alternatives that are detailed below—such as focusing full-time on bOK (i.e., quitting all other efforts), bringing in an external CEO, moving away from offering the service/product for free, to outright sale or abandonment of the venture.

NOTE: THIS TEACHING NOTE IS OPEN ACCESS AND IS AVAILABLE FREE OF CHARGE TO SUITABLY QUALIFIED PRACTITIONERS. PLEASE EMAIL DAVID O' NEILL AT: david.oneill@senatehall.com WITH AFFILIATION DETAILS FOR A COPY OF THE PDF FILE