Senate Hall Academic Publishing


Click HERE for a sample entrepreneurship paper

NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

Publications & Abstracts below

Listed by: Cabells, EBSCO, ARC, Cranfield, and Thomson-Reuters’ Web of Science ESCI citations index

Frequency: 4 Issues + 1 Hard Copy per year 

Article #1529 - Testing the Validity of Blue Ocean Strategy versus Competitive Strategy: An Analysis of the Retail Industry

IRE Vol 14: Issue 2, 2016 (Published June 27th)

Author(s): Andrew Burke (Trinity College Dublin, Ireland), André van Stel (Trinity College Dublin, Ireland and Kozminski University, Warsaw, Poland), Roy Thurik (Erasmus School of Economics, the Netherlands and Montpellier Business School, France)

Abstract:
We investigate the nature of the competition process in retailing by contrasting blue ocean strategy and competitive strategy. We develop a methodology to test the core assumptions of both these major schools of strategic management. Applying this methodology to a large data set of shop type averages within the retailing sector, we find empirical support for blue ocean strategy in terms of creating new retail market space. At the same time we also find support for competitive forces eroding temporary profits. However, we find that these forces are sufficiently slow to enable periods of supernormal profits for retail innovators.

Acknowledgement: A more practitioner focused discussion of the results of the analysis contained in this paper appeared in the Harvard Business Review 88(5) under the title “Blue Ocean vs. Five Forces”.

Keywords: blue ocean strategy, competitive strategy, innovation, sustainable profits, retailing

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at: orders@senatehall.com

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Europe
Euros (€)
Great Britain
Sterling (£)
Article Price
$85.00
€70.00
£50.00