Senate Hall Academic Publishing

Journal of Strategic Management

Click the JSME logo for a sample strategy paper

Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 Volume + 1 Hard Copy per year

 

Notice: Undefined index: method in /var/www/vhosts/senatehall.com/httpdocs/_layouts/views/sub/article.view.php on line 8

Redefining Value: Comparative Video Case Studies of Charles Shaw Winery and Thomas Kinkade

JSME Vol 4: 2008

Author(s): Ofer Meilich and Martin J. Gannon (College of Business Administration, California State University, San Marcos, USA)

Abstract:
This article reports on two short video case studies that can be meaningfully compared
and contrasted, the Charles Shaw Winery and the Thomas Kinkade Company. Although both cases
are in different industries, they have striking commonalities related to such critical strategic issues
as redefining value, establishing a new niche in an exclusive industry, creating a brand, generating
mass appeal, and attacking existing competitors from an unexpected angle. Further, the differences
between these two cases are also instructive and useful. One case is simple and straightforward; the
other case can be extended to illustrate how understanding is deepened when the frame of reference
is expanded.

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at: orders@senatehall.com

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Europe
Euros (€)
Great Britain
Sterling (£)
Article Price
$95.00
€80.00
£60.00