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Suzlon - the 'Upstart' Acquirer from India

JSME Vol 8: Issue 1, 2012

Author(s): Vasant Sivaraman and Anubhav Agarwal (SP Jain Institute of Management & Research, India)

Abstract:
This case deals with a wind power major from India, Suzlon Energy. On the heels of rapid growth and a spectacular IPO, Suzlon grabbed headlines as an emerging market company boldly acquiring large European targets. The stellar run up in market share and profits was interrupted by a mix of events. Set in 2011, the case traces the global ambitions and achievements of Suzlon as it makes forays in backward integration. Following a spate of reversals, Suzlon is faced with changed circumstances from where a comeback has to be made. The company management and some analysts believe that a revival is around the corner.

The case covers a review of the wind energy sector, the evolution of a global company from an emerging market and allows an analysis of issues involved in vertical scope expansion.

Keywords: Strategy, Vertical Integration, Acquisitions, Wind energy, Emerging market, India

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