Senate Hall Academic Publishing

Click HERE for a sample entrepreneurship paper

NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

Publications & Abstracts below

In the ABS journals rankings published by the Chartered Association of Business Schools and also listed by Cabells, EBSCO, ARC, Cranfield, and Thomson-Reuters’ Web of Science ESCI citations index

ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)  

The Spot Roller Rink

IJEE Vol 5: 2007, Pages 227-234

Author(s): Timothy E. Moffit (Kalamazoo College)

The Spot Roller Rink is a neglected recreational business that operates in a mature industry with seemingly little upside potential. The principle challenge is for students to serve as a business consultant to a small business entrepreneur in developing a business model that can revitalize this tired business. Students greatly enjoy working this case, since it gives them the opportunity to problem solve creatively through all facets of a small business.
This case is particularly effective when assigned at the beginning of a small business management or entrepreneurship course. The case works well in developing student awareness regarding the scope of decisions that an entrepreneur must make. The focus of the case is business model development with specific idea generation and commensurate pro forma financial statement preparation. Putting numbers to ideas is a critical early step in the entrepreneurial process. This case presents students with this opportunity in a very manageable way.
Not all entrepreneurial opportunities are wrapped in cutting edge technologies and revolutionary product development. A coffee shop became Starbucks, and a hamburger stand became McDonalds. Can a roller skating rink be revitalized by a young entrepreneur?

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at:

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Euros (€)
Great Britain
Sterling (£)
Article Price