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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)  

Moonpig.com - Do MBA Business Plans Really Work? Case Study Part 2: Over the Moon

IRE Vol 9: Issue 4, 2011 , Pages 273-284

Author(s): Robert Brown and Stephanie Hussels (Cranfield School of Management, UK)

Abstract:
The case study continues the story of Moonpig.com, a fast-growth entrepreneurial success story started in 1999 by Nick Jenkins. Part 2 describes the growth of Moonpig.com from 2003 to 2009. On his journey Nick was faced with numerous challenges, not least the need to raise finance, building a strong advisory board, and to develop a growth strategy for the business both in the UK as well as abroad. At the end of part 2 Nick is at a cross-road: should Nick sell the business now and move on to new endeavours or should he stay and continue to grow the business further? A detailed Teaching Note with an analysis and suggestions for questions is also available to stimulate discussion in the classroom. (Moonpig.com Part 1 and 3 are also published in this edition of the International Review of Entrepreneurship).

Keywords: Entrepreneurship, business plans, Dot.com companies, greeting cards/publishing, business angels, venture capital, company valuation, business growth strategy, exit/harvest

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