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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)  

Moonpig.com - Do MBA Business Plans Really Work? Case Study Part 3: Bringing Home the Bacon

IRE Vol 9: Issue 4, 2011 , Pages 285-288

Author(s): Robert Brown and Stephanie Hussels (Cranfield School of Management, UK)

Abstract:
The case study is the final part of the three part case study series of Moonpig.com one of today’s most successful Internet-based greeting card businesses. Following a strong marketing campaign, high customer retention as well as product expansion, Moonpig’s turnover increased to 31 million in 2011 before it was sold to Photobox for £120 million a few months after. Part 3 provides the end of the Moonpig story. It gives the opportunity to assess the exit strategy chosen and to discuss what happens after. A detailed Teaching Note with an analysis and suggestions for questions is also available to stimulate discussion in the classroom. (Moonpig.com Part 1 and 2 are also published in this edition of the International Review of Entrepreneurship).

Keywords: Entrepreneurship, business plans, Dot.com companies, greeting cards/ publishing, business angels, venture capital, company valuation, business growth strategy, exit/harvest

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