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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only) - Do MBA Business Plans Really Work? Case Study Part 3: Bringing Home the Bacon

IRE Vol 9: Issue 4, 2011 , Pages 285-288

Author(s): Robert Brown and Stephanie Hussels (Cranfield School of Management, UK)

The case study is the final part of the three part case study series of one of today’s most successful Internet-based greeting card businesses. Following a strong marketing campaign, high customer retention as well as product expansion, Moonpig’s turnover increased to 31 million in 2011 before it was sold to Photobox for £120 million a few months after. Part 3 provides the end of the Moonpig story. It gives the opportunity to assess the exit strategy chosen and to discuss what happens after. A detailed Teaching Note with an analysis and suggestions for questions is also available to stimulate discussion in the classroom. ( Part 1 and 2 are also published in this edition of the International Review of Entrepreneurship).

Keywords: Entrepreneurship, business plans, companies, greeting cards/ publishing, business angels, venture capital, company valuation, business growth strategy, exit/harvest

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