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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)  

#1582 - CalfSMART: A New Technology Venture from New Zealand

IRE Vol 16: Issue 2, 2018 , Pages 277-288

Author(s): Shane Scahill and Lorraine Warren (School of Management, Massey Business School, New Zealand)

Abstract:
This case is set within the agricultural sector of New Zealand’s primary industries. It analyses the early stage growth pathway of CalfSMART, a start-up company which has developed a technologically advanced calf feeder system. As this opportunity is now developing successfully, the team are seeking to grow the business world-wide. This case analyses some of the key decision points that the firm has faced, illustrating issues of leadership, strategy, innovation and marketing. The case demonstrates the formal and informal processes undertaken by entrepreneurs in the very uncertain period of new technology development.

Keywords: entrepreneurship, innovation, effectuation, technology, start-up, New Zealand, dairy industry

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