Senate Hall Academic Publishing


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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

Publications & Abstracts below

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ISSN Number: 2009-2822. Frequency: 4 Issues + 1 Hard Copy per year 

#1582 - TEACHING NOTE: CalfSMART: A New Technology Venture from New Zealand

IRE Vol 16: Issue 2, 2018 , Pages 1-7

Author(s): Shane Scahill and Lorraine Warren (School of Management, Massey Business School, New Zealand)

Abstract:
This case is set within the agricultural sector of New Zealandís primary industries. It analyses the growth decisions of CalfSMART, a start-up company which has developed a technologically advanced calf feeder system. As this opportunity is now developing successfully, the team are seeking to grow the business world-wide. This case analyses some of the key decision points that the firm has faced, illustrating issues of leadership, strategy, innovation and marketing.

The case would best suit students on courses of innovation, entrepreneurship, technology management and strategy.

Keywords: entrepreneurship, innovation, effectuation, technology, start-up, New Zealand, dairy industry

NOTE: THIS TEACHING NOTE IS AVAILABLE TO SUITABLY QUALIFIED PRACTITIONERS FREE OF CHARGE WITH PURCHASE OF THE MAIN ARTICLE.