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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above. ISSN numbers: IJEE 1649-2269 and IRE 2009-2822
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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)
Article #1646 - The sharing economy’s impact on motivations to enter hybrid entrepreneurship: Using self-determination theory as an explanatory framework
IRE Vol 19: Issue 1, 2021, Pages
Author(s): Caitlin Ferreira (Luleå University of Technology, Luleå, Sweden), Leyland Pitt, (Beedie School of Business, Simon Fraser University, Canada) and Jan Kietzmann (Peter B. Gustavson School of Business, University of Victoria, Canada)
Abstract:
The expansion of the sharing economy has significantly disrupted industries and transformed classifications of employment. The sharing economy has reduced barriers to entry for entrepreneurs, however the decline in entrepreneurship in many countries seemingly contradicts this. Hybrid entrepreneurship (HE), however, has seen substantial growth aligned to the sharing economy’s development. This paper explores the link between the sharing economy and motivations for pursuing HE, in particular using the self-determination theory as a theoretical framework. Through the use of semi-structured interviews with 20 hybrid entrepreneurs, four extrinsic and four intrinsic motivations were identified. The research highlights the extent to which the sharing economy has changed the path of entrepreneurial venture development, easing the accessibility thereof. This research has implications for many stakeholders in the sharing economy. Future researchers should consider whether an individual’s industry of salaried employment impacts their primary motivation for pursuing HE, examine the impact of regulation on the sharing economy and develop strategies for established businesses under threat as a result of sharing economy business models.
