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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues + 1 Hard Copy per year 

Article #1653 - Entry Strategies into China: A Case Study of Three Benelux Technology Firms

IRE Vol 19: Issue 2, 2021, Pages 273-280

Author(s): Ying Zhang, Binglun Ma and Tao Yue (Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands)

In this case study, three technology-based companies from the Benelux area are introduced, with different sizes, ages, and backgrounds (Philips, SMS-Timing, and Trebu Technology). The companies have used different entry strategies into the Chinese market, ranging from exporting goods and services to setting up joint ventures with Chinese partner firms and setting up wholly-owned subsidiaries in China. The case study presents the experiences of the three companies with these different modes of internationalisation in the Chinese market. Advantages and disadvantages of each mode are discussed in light of the different characteristics of the three companies. The purpose of the case is to improve understanding of doing business on the Chinese market. This case can be widely used for MBA and undergraduate students in the studies of international strategy, entrepreneurship, and cultural management.