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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)  

Article #1683 - Intention to Adopt Digital Technology in Businesses: Promoted by Early and Recent Digitalization and Embedded in Societal and Temporal Contexts

IRE Vol 20: Issue 3, 2022 , Pages 423-446

Author(s): Thomas SchÝtt (University of Agder, Norway), ÷zlem Kunday (Topkapi University, Turkey), Fatima Boutaleb (University of Hassan II Casablanca, Morocco), Ehud Menipaz (Ben-Gurion University, Israel), Widad Ali Rahman (Ahfad University for Women, Sudan), Chafik Bouhaddioui (United Arab Emirates University, United Arab Emirates), Fernando Pereira (Pontificia Universidad Javeriana, Colombia), and Miguel Angoitia Grijalba (Autonomous University of Madrid, Spain)

How, in a business, is intention to adopt digital technology shaped by early and recent digitalization and by embeddedness in socio-temporal contexts? A representative sample of 8,031 businesses in Spain and non-European Colombia, Egypt, Iran, Israel, Morocco, Sudan, Turkey, and United Arab Emirates, was surveyed in 2021. Intention to adopt digital technology is promoted by past digitalization, especially digitalization during the pandemic, coupled with pursuit of opportunities emerging with the pandemic. Non-European societies have been catching up during the pandemic and high intention to adopt digital technology may position them to forge ahead. Findings contribute to accounting for digitalization as an ongoing process in which past digitalization begets intention to adopt new technology. Findings contribute to understanding the coupling of digitalization with motives for businesses. Findings also account for embeddedness of digitalization in societal and temporal contexts, specifically the pandemic as an external enabler of digitalization for pursuing new opportunities.