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NOTE: Since 2009 the title of the International Journal of Entrepreneurship Education (IJEE) has been changed to the title above.  ISSN numbers: IJEE 1649-2269 and IRE 2009-2822

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ISSN Number: 2009-2822. Frequency: 4 Issues per year (online only)  

Article #1688 - The Spiral of Innovating and Digitalizing: Innovation Shaped by Past Digitalization and Shaping Intention to Adopt New Digital Technology

IRE Vol 20: Issue 4, 2022 , Pages 541-560

Author(s): Mahsa Samsami and Thomas Schøtt (University of Agder, Kristiansand, Norway)

Digital technology in a firm enhances its capabilities and thereby may promote its innovation. In turn, innovation, for its full development and marketing, may benefit from adoption of new digital tools. Thereby the relationship between digitalizing and innovating can plausibly be hypothesized to be an ongoing reciprocal coupling, that over time may spiral upward in competitive firms and downward in others. Reciprocity is analyzed with a survey in 2021 of a globally representative sample of 30,939 firms around the world, asking about their current innovation, antecedent digitalization, and intended future digitalization. Past and especially recent digitalization are found to promote product innovation and particularly process innovation in a firm. In turn, product innovation, and especially process innovation, are promoting intention to adopt new digital technology in the near future. Findings contribute to accounting for the coupling between digitalizing and innovating as a spiral that is ongoing and weak, but mutually reinforcing.