Click the JSME logo for a sample strategy paper

• JSME Aims & Scope
• Editorial + Biographies
• JSME News + Latest Papers
• Submissions + Notes for Authors
• Subscribe/Purchase + Prices

Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year

Case Study of POSCO - Analysis of its Growth Strategy and Key Success Factors

JSME Vol 6: Issue 1, 2010

Author(s): Seung-Joo Lee (KDI School of Public Policy and Management, South Korea) and Eun-Hyung Lee (College of Business Administration, Kookmin University, South Korea)

Abstract:
POSCO has played a major role in Korea’s economic development by supplying domestic manufacturers with high-quality, low-cost steel products. Despite its initial disadvantage and lack of resources such as capital, technology, and raw materials, it has emerged as a world-class steel maker in a short span of time. This case study aims to explore and analyze the key success factors of POSCO through examination of the company’s growth and development process. In particular, it examines the role of government policy, top management leadership, technology learning and innovation, cost competitiveness and other factors as important drivers of success. The case also identifies its strategic challenges and key issues for growth in the future.

Keywords: Growth strategy, key success factors, steel industry, Korea

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at: orders@senatehall.com

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order