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Journal of Strategic Management

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ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


Are Business School Mission Statements Readable? Evidence From The Top 100

JSME Vol 6: Issue 4, 2010

Author(s): Leyland F. Pitt (Segal Graduate School of Business, Simon Fraser University, Canada), Setayesh Sattari and Diane Bevelander (Lulea University of Technology, Sweden)

Mission statements are fairly ubiquitous, particularly among large organizations. Although opinions on mission statements are split among those in favor, those less so, and those that are cynical of them; they continue to be seen as an important element in strategy formulation. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of mission statements of business schools, the individual mission statements were collected of the business schools offering the top 100 MBA programs in the Financial Times rankings of 2009. A readability calculation tool was then employed to assess the readability of each of these mission statements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.

Keywords: Mission Statement, Business School, Education, Organizational Strategy

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