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ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year

Encouraging Pre-Reading: A Strategy Quiz for Executive Education

JSME Vol 7: Issue 1, 2011

Author(s): Geoffrey Lewis (University of Melbourne, Australia) and Tatiana Zalan (University of South Australia)

Abstract:
Teaching in executive development programs presents major challenges for instructors, particularly in terms of making busy managers do their pre-reading of papers and case studies. The team exercise (a strategy quiz) presented in this paper was developed by the authors for a series of strategy workshops in a major multinational corporation in an attempt to find a creative solution to this problem. The quiz is loosely based on the television game show Who Wants to Be a Millionaire? The main objectives of our quiz are to encourage prior preparation, engage participants, review the conceptual material covered in the pre-readings and serve as an ice-breaker. The quiz is based on three recent articles in Harvard Business Review and one HBS note. These articles provide managers with the basic conceptual tools for analyzing the strategy of their business – with an emphasis on industry structure, competitive advantage, value creation and strategy implementation.

Keywords: strategic management, quiz, executive education, pre-reading, engagement, active learning

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