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Journal of Strategic Management

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ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


Tesla Motors: A Balanced Scorecard Approach to More Effective Performance Management

JSME Vol 9: Issue 1, 2013

Author(s): Myles E. Mangram (SMC University, Switzerland)

Tesla Motors (“Tesla”) is a global designer, manufacturer and marketer of electric vehicles, and lithium-ion battery packs for consumers. It was the first electric vehicle manufacturer to produce such a vehicle in serial production. Tesla functions via a system of highly complex operations that require expertise in advanced battery technology, automobile design, manufacturing design, supply chain management, and human resources management related to each area (Larcker & Teyan, 2011, p. 1). This case study analysis provides an assessment of Tesla’s current strategic performance management system, addresses key challenges related to its more effective operations, and offers viable solutions relative to these issues based upon a Balanced Scorecard approach

Keywords: Tesla Motors, performance management, Balanced Scorecard, PeopleSoft Workforce Scorecard, case study
JEL Codes: J24, L1, L2, L6

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