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Journal of Strategic Management

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ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


V-REEL: An Improved Framework for Teaching (and Implementing) the Resource-Based View

JSME Vol 9: Issue 1, 2013

Author(s): Kenneth D. Cory (Professional Business Associates, USA), Gerald David Flint (Texas A&M University, USA) and David D. Van Fleet (Arizona State University, USA)

The field of strategic management has long had a quixotic obsession with finding and maintaining sustainable competitive advantages (ďSCAĒ). While the continued pursuit of such advantages is worthwhile, so too can it sometimes be worthwhile to identify and exploit resources that can help reduce a firmís competitive disadvantage or even maintain competitive parity.
The V-REEL framework is a significant improvement over existing models for providing students and practitioners a more realistic and broader approach for identifying and utilizing firm-specific resources to incrementally improve an organizationís relative competitive position. The V-REEL approach is an improvement because it not only expands the userís focus beyond a myopic search for SCAs but also introduces the important component of estimating the amount of time that a relevant resource might be expected to provide incremental value to the firm.

Keywords: resource-based view, competitive advantage, competitive parity, competitive disadvantage, distinctive competencies, distinctive incompetencies

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