Senate Hall Academic Publishing

Journal of Strategic Management

Click the JSME logo for a sample strategy paper

Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


Turnaround Strategy at Cummins Engine

JSME vol 1 issue 1

Author(s): Henry Schacht (Lucent Technologies, USA)

The 1980s were a critical period for global manufacturing, particularly for U.S. companies, as they came to grips with the consequences of maturation of markets and enhanced global competition. Established, even dominant, companies in the U.S. came to the sobering realization that they were losing their competitive edge to companies in Europe and Asia. Many U.S.-based companies rather suddenly found themselves at significant disadvantage in trying to maintain their market positions in basic manufacturing. How such companies responded is an interesting story and one that is not yet finished.
In the early 1980s, Cummins Engine Corporation was faced with declining sales, new foreign competition and rising domestic environmental requirements on its product in the diesel engine business. The principal issue in this case study is how Cummins faced up to the realities of global competition and domestic regulation - specifically, how this old-line American manufacturing firm designed and implemented a comprehensive long-term strategy to restore pre-eminence in diesel engines and how competitors and the financial markets responded to this strategy. A great many factors played a role in defining Cummins' strategic vision and creating a plan to make that vision real.

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at:

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Euros (€)
Great Britain
Sterling (£)
Article Price