Senate Hall Academic Publishing

Journal of Strategic Management

Click the JSME logo for a sample strategy paper

Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


Analytics Driven Management Education

JSME Vol 14: 2018 , Pages 37-60

Author(s): Owen Hall Jr. (Pepperdine University, USA)

Management education has come a long way since Sir Isaac Pitman initiated the first correspondence course in the early 1840ís. Nevertheless, the business school universe continues to evolve due to the ongoing impacts of globalization, new learning technologies, changing demographics, and unprecedented economic uncertainty. To that end, the increasing use of analytics in business to improve efficiency and performance suggests that similar possibilities exist for schools of business. Specifically, analytics holds considerable promise for enhancing student recruitment and retention, student learning outcomes and employment opportunities, and institutional efficiencies. The purpose of this article is to highlight best practices in the use of analytics throughout the management education community of practice.

Keywords: learning analytics, educational data mining, academic analytics, management education, student success, employment opportunities, student recruitment and retention

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at:

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Euros (€)
Great Britain
Sterling (£)
Article Price