Senate Hall Academic Publishing

Journal of Strategic Management

Click the JSME logo for a sample strategy paper

Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 Volume + 1 Hard Copy per year

 

Alibaba: Expansion in the Indian E-Commerce Marketplace

JSME Vol 14: 2018 , Pages 83-100

Author(s): Bindu Kulkarni and Vasant Sivaraman (S.P. Jain Institute of Management & Research, Bhavan’s Campus, Mumbai, India)

Abstract:
By 2014 India was one of the fastest growing internet populations after China and the US. It was estimated that by 2018 it would surpass the US in terms of internet users, making it the second largest internet population in the world. By 2015, the Indian e-commerce market place had three major players Flipkart, Snapdeal and Amazon India. Each was competing to win customers with attractive deals, infusing investments to build logistics and increasing their reach. This case examines the competition for dominance among the major players and the strategy for Alibaba to also make a significant entry in the B2C e-commerce market place in India.

Keywords: e-commerce, marketplace, India, entry strategy, industry analysis, value chain

Purchase this Article

To purchase this article click the Add To Order button below. The paper will be delivered electronically as a watermarked PDF file with a licence to make the number of copies ordered. Delivery of the article to your email address will normally be within 24 hours of placing the order online. If you would prefer to post or fax your order then please CLICK HERE for a printable order form. If you experience any difficulties please email us at: orders@senatehall.com

If you wish to take out a yearly subscription to this journal CLICK HERE for prices and to order

Paper Pricing
USA and Rest of World
US Dollars($)
Europe
Euros (€)
Great Britain
Sterling (£)
Article Price
$95.00
€80.00
£60.00