Senate Hall Academic Publishing

Journal of Strategic Management

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Publications & Abstracts below

ISSN: 1649-3877

Listed by: Cabells and EBSCO

Frequency: 1 online Volume per year


Tesla: Accelerating to Market

JSME Vol 15: 2019, Pages 1-14

Author(s): Matthew Fisher (San Francisco State University, USA) and Mary Beth McCabe (National University, San Diego, USA)

Case study examining the strategic and operations decisions surrounding the launch of Model 3 sedan by Tesla, the California based manufacturer of electric vehicles. The case provides background for Tesla, the NUMMI manufacturing plant, and the firmís charismatic CEO, Elon Musk. The firm faces market strategy alternatives presented in the context of operational and financial resource constraints. Additionally, the case provides sales data tables of U.S. alternative powertrain auto industry sales, U.S. semi truck sales, and Tesla production figures to aid decision analysis.